25 Link-Building Tips to Drive Traffic to Your Website

A well-thought-out link-building strategy will help drive customers, prospects or partners to your website. To help you devise a plan, three experts offer proven link-building techniques. Here's a teaser: focus on quality, keep it in house and, above all, put someone in charge.

You may have an amazing website, but not many people will see it if other sites aren't linking to it.

Relevant inbound links from authoritative, trusted and/or quality websites are every search marketer's dream. (An inbound link, also called a backlink, is a link from an external site that points to content on your site.) Google, which owns about 66 percent of the search engine market according to comScore, sees such links as votes of confidence for your content. Because Google wants to serve users the most relevant, freshest, trustworthy results, inbound links from trusted sites to yours can go a long way toward pushing your content up in search result rankings.

Of course, obtaining those inbound links takes considerable time, effort and resources. There are also a lot of myths and misunderstandings related to link building. For example, some believe Google will penalize you for getting too many links too quickly (not necessarily) or that reciprocal links are a surefire way to boost your rankings (it depends).

To help your site develop a quality inbound link profile, we've collected 25 top link-building strategies and tips from three experts:

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