The CEO has fallen head over heels for his iPad. The marketing team has set up shop on every social media site known to man. The sales group has secretly purchased its own software-as-a-service subscriptions. Meanwhile, the VP of operations is wondering whether there isn’t something better out in the cloud that the company could use to run its supply chain.
The whole world, it seems, is going rogue.
And why not? With the consumerization of IT, the rise of the cloud, and unrelenting business demands for technology, who isn’t wondering if they can’t bypass IT for technology that’s better, faster or cheaper? Forrester Research has dubbed this the empowered era of corporate IT. “Business is playing a greater and greater role in IT decisions,” says Forrester vice president Matt Brown. “It’s a long-term trend.”
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