Why CIOs Should Care About Privacy

Customers will judge your company’s competence according to how well you protect their data, says Don Peppers, co-founder of customer relationship advisory firm Peppers & Rogers Group. CIOs are on the front line.

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What accounts for the generational divide on privacy?

Privacy is part of personal data hygiene. If you ask a 17-year-old if they’re worried about protecting their privacy, you get a puzzled look.

I had this conversation with my son. I asked, "What if you're trying to get a job when you're 40 and your employer calls this stuff up on your Facebook page?" He said, "Don't you think my employer will have his own stuff to worry about on Facebook?"

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