Flip Floppers: When Tech Execs Contradict Themselves

Doing an about-face on key issues: It's not just for politicians anymore. Tech honchos like Ellison, Schmidt and Ballmer do it from time to time -- even the mighty Steve Jobs is guilty.

Google CEO Eric Schmidt on privacy
Yahoo CEO Carol Bartz on Search

-July 2009, at the announcement of Yahoo's search partnership with Microsoft

-Sept. 2009

Bartz: Yahoo Developing Content Optimization Service

Apple CEO Steve Jobs on admitting mistakes

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

-July 2010, after waiting 22 days to admit (sort of) that Apple made mistakes in designing antennas for the iPhone 4.

CIO.com Teardown: Apple CEO Steve Jobs

Oracle CEO Larry Ellison on cloud computing
Salesforce.com CEO Marc Benioff on Oracle and Larry Ellison
Facebook CEO Mark Zuckerberg on privacy

-March 2008

-January 2010, on Facebook's decision to make user information public by default.

CIO.com Teardown: Facebook CEO Mark Zuckerberg

Facebook Privacy: 10 Must-Know Security Settings

Microsoft CEO Steve Ballmer on the iPhone and Windows Phone 7

-April, 2007

-June 2010, discussing Windows Mobile

CIO.com Teardown: Microsoft CEO Steve Ballmer