Flip Floppers: When Tech Execs Contradict Themselves

Doing an about-face on key issues: It's not just for politicians anymore. Tech honchos like Ellison, Schmidt and Ballmer do it from time to time -- even the mighty Steve Jobs is guilty.

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Google CEO Eric Schmidt on privacy
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Yahoo CEO Carol Bartz on Search

-July 2009, at the announcement of Yahoo's search partnership with Microsoft

-Sept. 2009

Bartz: Yahoo Developing Content Optimization Service

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Apple CEO Steve Jobs on admitting mistakes

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

-July 2010, after waiting 22 days to admit (sort of) that Apple made mistakes in designing antennas for the iPhone 4.

CIO.com Teardown: Apple CEO Steve Jobs

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Oracle CEO Larry Ellison on cloud computing
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Salesforce.com CEO Marc Benioff on Oracle and Larry Ellison
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Facebook CEO Mark Zuckerberg on privacy

-March 2008

-January 2010, on Facebook's decision to make user information public by default.

CIO.com Teardown: Facebook CEO Mark Zuckerberg

Facebook Privacy: 10 Must-Know Security Settings

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Microsoft CEO Steve Ballmer on the iPhone and Windows Phone 7

-April, 2007

-June 2010, discussing Windows Mobile

CIO.com Teardown: Microsoft CEO Steve Ballmer