The explosion of the mobile app market that started on the iPhone "only scratches the surface of what's about to emerge", according to analyst house Forrester.
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Businesses will have to think about appointing a chief mobility officer to cope, the company said.
According to the "Mobile App Internet Recasts The Software And Services Landscape" Forrester report, over the next five years the scale and scope of the app market will expand through "a new wave of innovation".
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The analyst house said the growing and changing app market will take advantage of cloud-based services, smart computing, and newly app- and internet-enabled devices, like cars, appliances and entertainment systems.
While Forrester estimates that the revenue from paid apps on smartphones and tablets was $1.7 billion (£1.05 billion) worldwide in 2010, the proliferation of "intelligence anywhere" apps will result in a compound annual growth rate (CAGR) of 82 percent through to 2015.
Forrester said the boundary between business and the consumer, which has been steadily eroding since the advent of the PC, will completely disappear through the "App Internet" market. With it would come the rise of the chief mobility officer, responsible for managing App Internet efforts that span the call centre, customer service, marketing, e-commerce, and IT.
This story, "Forrester: Companies Need Chief Mobility Officer" was originally published by Computerworld UK.