Try this: Log into your LinkedIn account, type the keyword "sports" into the search bar and hit enter. The number-one result you'll see is Lewis Howes, author of LinkedWorking: Generating Success On The World's Largest Professional Networking Website and founder of the Sports Executives Association.
"If you want people to find you on LinkedIn, you need to show up in searches," Howes says. "LinkedIn is like a mini Google—people pay good money to try to appear in Google searches. It's equally valuable to appear in LinkedIn searches, but you don't have to pay," he says.
Ranking high on a LinkedIn search for your particular industry or profession has several advantages, Howes says. If you're in the market for a new job, for example, ranking high on a LinkedIn search makes it easier for recruiters to find you. If you're looking to gain exposure in your industry, appearing on the first page of search results will help keep you top of people's mind. And if you're looking for new clients or business opportunities, ranking high is essential for that, too, he says.