In 1997, Jack Murphy Stadium, home of the NFL's San Diego Chargers, was renamed Qualcomm Stadium after mobile phone chipmaker
Qualcomm paid $18 million for the naming rights. The Qualcomm money went toward a $78 million renovation project underway in '97 that added
10,500 seats, 34 suites, four club lounges, upgraded food service and two video boards. In return for footing some of the bill, Qualcomm got the
stadium named after it. The naming rights deal expires in 2017.