6. eWorld (1994-1996)
It's hard to remember now, but for a while, America Online almost owned the Internet. Most users went through AOL to find and access Web
content, rather than via a browser to get to the Internet directly, and AOL made a fortune charging publications and service providers to get a
space on its service. Apple, having aspirations to be a monopoly, cloned the idea for the Mac community and named its proprietary, "avoid the
scary Web" destination eWorld.
The cartoonish service looked silly, and Apple was in the midst of a corporate management drama that almost killed the company. Then-CEO
Michael Spindler withheld marketing support and ultimately decided that Apple couldn't compete with AOL and pulled the plug on eWorld.
Instead, Apple helped AOL develop a Mac client for AOL and got out of the online-service business.
Ironically, AOL's Steve Case first got his start in the world of online services by managing Quantum, the provider behind eWorld's
predecessor, AppleLink. But Apple and Case had a falling out, and Case went on to develop AOL, while Apple turned to GE Information
Services to run eWorld.