Apple Computer, maker of the ultra-popular iPod, on Friday said that it will add a red 8GB iPod nano to its digital media player lineup, and that it will donate $10 from every purchase of the device to the Global Fund to Fight AIDS in Africa, Reuters reports.
The 8GB iPod nano (PRODUCT) RED is the second iPod the Cupertino, Calif.-based firm offers as part of the (PRODUCT) RED initiative, under which retailers—including the Gap, Motorola and Giorgio Armani—donate a portion of their proceeds to combat the AIDS epidemic in Africa. In October, the firm announced that it would sell a 4GB red iPod nano, and celebrities including U2 front man Bono and Oprah Winfrey promoted the device via a special talk show segment and a Chicago shopping spree.
The newly announced iPod nano will retail for $250, according to Reuters, and it can hold roughly 2,000 songs and 25,000 photos.
|2nd-Gen iPod nanos|
Apple recently released its second-generation iPod nanos, which also come in a variety of additional colors, though it doesn’t donate any portion of those products’ sales to charity.
For additional information on the iPod nano (PRODUCT) RED and images of the device, visit Apple’s site.
In related news, Apple is also expected to start selling its second-generation iPod shuffle, the smallest digital media player it offers, on Friday.
- Apple 2nd-Gen iPod Shuffle to Hit Stores Nov. 3