Yahoo is currently expanding the capabilities of its finance site, and the upgrade will include improved and more interactive stock charts, among other features, to help the Internet giant maintain its status as king of the financial information websites, the Associated Press reports via the New York Post.
Yahoo’s new Yahoo Finance webpage is slated for launch on Monday, and it has been in development stages for the past year and a half, according to the AP.
The new site does away with the two-dimensional stock charts that required excessive scrolling to locate information, and in their place are new, improved charts that allow users to see significant happenings, like splits and dividends, while staying on the main chart page, the AP reports. Users can also easily generate charts of specified dates to compare more than one equity over a given time period within the same chart, according to the AP.
Peggy White, Yahoo Finance’s general manager, told the AP, “It’s all about putting more power in the hands of the users.”
Yahoo Finance is currently the most visited U.S. site of its type, according to Nielsen-NetRatings, with 12.2 million unique U.S. visitors in June, the AP reports. Yahoo Finance is followed by MSN Money, AOL’s finance site and CNNMoney, according to the AP.
Yahoo on Monday also announced the launch of a new Web-based offering, named Yahoo Finance Badge, which enables Web publishers—such as bloggers or site operators—to post Yahoo-generated market data from reputable stock exchanges on their own sites, all for free, the AP reports.