Sony was ranked the best brand in the United States for the seventh year in a row, Harris Interactive said Wednesday.
The company’s latest Harris Poll showed Dell retained its second-place ranking, followed by just two other IT companies, Hewlett-Packard in sixth place and Apple Computer, which entered the list in 10th place.
By comparison, Coca-Cola, which is universally recognized as one of the leading global brands, came in third in the poll.
Strong brand recognition has helped Sony, which is in the midst of a turnaround under Howard Stringer, the chief executive officer appointed in the middle of last year. One of the company’s latest hits in the United States has been its Bravia liquid crystal display TVs.
The nationwide Harris Poll surveyed 2,351 U.S. adults, asking them simply to think for a moment and name the three brands they consider the best. The company did not provide a list of choices, it said.
Of the remaining top 10, three were auto makers: Toyota Motor, Ford Motor and Honda Motor; and the remaining two were conglomerate General Electric and food giant Kraft Foods.
Apple’s arrival in the top 10 pushed out two brands: Microsoft and General Motors. Last year, the top 10 contained 11 brands, as two tied for the same place.
-Dan Nystedt, IDG News Service (Taipei Bureau)