NBC has inked a deal with popular video-sharing website YouTube to push its fall lineup via an NBC-specific channel on the website, BBC News reports.
NBC is attempting to reach Web surfers who visit YouTube during the summer season but watch little television, according to BBC News.
In the past, YouTube has removed unauthorized NBC programming from its site at the broadcast firm’s request, BBC News reports.
YouTube.com is a website that allows anyone to post, share and comment on video bits and clips.
John Miller, NBC Universal Television Group’s chief marketing officer, told BBC News, “The distinction between television and video is becoming murkier and murkier. Rather than putting our heads in the sand and saying this doesn’t exist, we’re trying to jump in and embrace it.”
Under the deal, NBC may post video clips from new and previously shown television shows as well as other program extras, some of which will be exclusive to YouTube, BBC News reports.