Google, the world’s leading search engine, on Tuesday modified its video-sharing service to make it easier and faster for users to post and share video content, a move that’s meant to help Google compete with the uber popular video-sharing site YouTube.com, the Associated Press reports via Yahoo News.
In the past, Web surfers looking to post video on Google’s site needed a specific piece of software to do so, and even after the content was posted it could take another day for it show up on the site, according to the AP. Peter Chane, a Google Video project manager, told the AP that the special software is no longer required, and video should be displayed on the Google site quickly after it’s posted.
Google is attempting to make inroads into the booming video-sharing space, which San Mateo, Calif.-based YouTube currently owns.
According to the AP, YouTube users view more than 40 million videos on its site each day.
Google is currently the fourth-ranked video service behind YouTube, Microsoft’s MSN and News Corp.’s MySpace.com, the AP reports.
For related news coverage, read Google Strengthens Focus on Search With Four New Tools.