Nissan has unveiled a new concept car aimed at video gamers. The Urge sports car, introduce at the North American International Auto Show this week, offers a steering wheel and pedals that become game controllers when the car is not in motion and a mirror which conceals a small flip-down video screen. Behind the dashboard? A Microsoft Xbox 360.
Reuters reports that the Urge is one of the more extreme examples of a trend to introduce more entertainment features to help differentiate vehicles in the competitive automobile market. Such features can add as much as $2,200 to the sticker price of a car, but performed well in a study rating consumers willingness to purchase them.