You use your business social media accounts as personal accounts and post anything and everything that comes to mind. You wear your politics on your sleeve, you link to obviously inappropriate content, make unseemly jokes, and generally behave like a teenager. Well, you're not alone, lots of small and even medium-sized business owners are guilty of not understanding what social media is all about. One poorly worded tweet, a curt response, a putdown, or a coarse remark and your followers will quickly learn who you really are. Once again, you have a brand, don't squander it by being a digital business bozo.