10 Biggest CIO-CMO Relationship Hurdles

To reach digital customers, CIOs and CMOs have to get a lot of things right. They need to work together with speed and precision. Unfortunately, at many companies the partnership between these two executives is still a work in progress.
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Can the CIO and CMO play nice? They need to work together to reach the right digital customers that big data has identified, at the right place such as social, mobile or a physical location, and at the right moment the customer is ready to purchase something, usually about a five-second window. That's a lot to get right. It'll require teamwork, speed and precision between the two executives. Unfortunately, this relationship has got problems.

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