7 Surprising Ways to Use Beacons

There's much more to beacons than tracking customer visits and offering coupons in retail stores
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Image courtesy Jonathan Nalder

7 cool uses of beacons you may not expect

Beacons are a useful new twist on location awareness, tying a unique ID to a small device that apps can use to discover not just location but other relevant context about the beacon's location or what it is attached to.

Most beacon trials involve spam-like use by retailers, such as shoppers getting pitches for specific brands of cereal while walking down the cereal aisle, but there are better uses of beacons being piloted. These examples come from Onyx Beacons and StickNFind, two beacon vendors that work with a wide range of industries, reflecting actual pilot projects.

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