For many of us, mobile apps have become a way of life. According to Nielsen, U.S. Android and iPhone users age 18 and older spend 65% more time each month using apps than they did just two years ago. Specifically, in fourth-quarter 2013, this population spent 30 hours, 15 minutes using apps, which is a half-day more than the 18 hours, 18 minutes they spent in fourth-quarter 2011.
What are they spending so much time doing?
According to comScore, they’re mostly using Facebook, Google Play, Google Search, YouTube, Pandora Radio, Gmail and Google Maps. But despite the inherently consumer and entertainment orientation of many apps today, their rampant use is also pushing businesses, and specifically CIOs, to incorporate mobile apps into the enterprise.