By Richard Lewis, Ardentia

What’s the similarity between meditation and business? Simple: In both cases, the answers to the big questions are usually found within. And with widespread deployment of business intelligence and data warehousing solutions among corporates, that’s never been truer than it is today.

When knowledge workers want to know something, they are looking inward, using search techniques to seek out clues that are scattered across the entire corporate IT resource—from the data submerged in silos including ERP, ordering and financial systems, intranets, e-mail and Web servers, and users’ own workstations.

This involves sifting through multiple sources and linking together the pieces of information to give a starting point for decisions. The past three years have seen a real focus on enabling knowledge workers to do this more efficiently, because without effective companywide search techniques, users end up wasting time as they hunt across multiple systems for a piece of information. In turn, companies suffer too.

Worse still, has the same information already been searched for and found by another person—only for someone else to have to repeat the whole process? A recent U.S. study asserted that knowledge workers spend more than twice as much time re-creating content as they spend creating new content.

What Are You Searching For?
This explains the growing popularity of enterprise search techniques with larger companies. From the user’s point of view, enterprise search works in a similar way to using Internet search engines such as Yahoo. Using a simple, logical interface and the ability to search using keywords typed in everyday language, people get search results organized by ranking that they can further refine.

Much has been made of enterprise search’s ability to locate and sort unstructured information—that is, data held in Word and PDF documents on servers and users’ desktops that isn’t indexed, tagged or archived for easy location. U.S. and European analysts agree that about 80 percent of information within businesses is unstructured, and so the majority of tools have focused on this aspect of searching.

But what of the other 20 percent of information? That’s the data that lies in business intelligence (BI) systems, in data warehouses and core systems such as ERP. This is the data that has the real business answers, because it includes financial transactions, point-of-sale information, sales and CRM records, and other business events.

The problem is that many enterprise search tools fall short when it comes to searching this structured data—which means users don’t get access to the most important information to help make their decisions.