IT Investment Is the Cure for One Mid-Market Health Insurer
IT can reduce costs by mining customer data for ways to make individuals healthier.
The role of IT in this is infinite. Being able to measure progress in a group across one of these disease problem areas like reduction in smoking, reduction in obesity levels; all of that comes through our data warehouse and through collaboration with our [customers]. It also enhances the reputation we have as a local service, hometown community partner, which our competitors can’t match and which has IT at its foundation.
As a local, not-for-profit business, we do not answer to shareholders far removed from our customers. We have much more flexibility in serving our customers and determining our destiny because we don’t answer to a larger corporate entity and we are not regionalizing or nationalizing our service standards. IT focuses on what our customers want or need in the greater Kansas City metropolitan area. This helps us differentiate our service and maintain our position as the leading health insurer in Kansas City.
CIO
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