Ducati Ups Its IT Strategy to Secure Racing Trophies

Ducati is using EMC technology to help the team to make faster, real-time use of data generated at the trackside during the Superbike World Championships in Jerez this week.

The Italian motorcycle manufacturer has brought in EMC to help it gain a competitive edge in the ongoing MotoGP and Superbike World Championships.

MotoGP is the Formula 1 equivalent for motorcycle fans, while the Superbike World Championships are closer to touring car races, where models similar to those on the consumer market are raced.

[ Formula One Racing Team Speeds to Agile Development ]

Ducati will now rely on the EMC Isilon scale-out Network-attached Storage (NAS) product to consolidate, manage and analyse bike performance data including engine fluid dynamics, test archiving and bike telemetry.

It hopes this will allow the team to use information they have at hand to shave milliseconds off driver's finishing times.

Ducati is also using EMC's file sharing tool Syncplicity to remotely link the NAS system to its back-end applications and to share data, which is optimised for mobile use.

Sport teams are increasingly streamlining their big data to get ahead of competition. Lotus, the Formula 1 team is aiming for two-second on-track decisions using real-time data analysis. Its Chief Operating Officer Thomas Mayer said it hopes to virtualise all of its infrastructure to enable it to use datacentres near the 20 racetracks it visits each season instead of shipping hardware track to track.

Marco Fanizzi, Managing Director and General Manager, EMC Italy said: "Big data analysis is playing an increasingly important role in a wide range of disciplines, but the sporting world gives us some of the best and most accessible demonstrations of the true power of this convergence of data and analysis.

"By collecting as much data as possible from as many sources as possible, and then mining that in real-time to uncover precious insights, organisations such as Ducati can gain the agility and genuine competitive advantage that will help to keep them at the forefront of their field."

This story, "Ducati Ups Its IT Strategy to Secure Racing Trophies" was originally published by Computerworld UK.

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