Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Public Council Teleconference: Application Rationalization — Hidden Costs and Smart Decisions
November 17 at 11:00 am US/Eastern (GMT-5)
Join Honorio Padrón, of The Hackett Group, who will share the drivers for companies to tackle application rationalization and the results of research that define the hidden cost of complexity. Additionally, we will discuss key decision milestones—to start or not, holding the course steady and fulfilling expectations.
Virtual Desktop Cost-Benefit Analysis — Michael Jacobs, Catlin Group
The analysis contained in this presentation measures the cost of everything from the machines and licenses to the infrastructure for virtual vs. traditional desktop environments.
Honor your best senior team members - Apply for the CIO Ones to Watch Award
Get well-earned public recognition for your top up-and-coming team members, your IT organization and your enterprise. Award winners will be announced, publicized and feted in May 2010, great timing to help attract new IT recruits to your company.
Learn more about the CIO Executive Council »November 01, 2006 — CIO —
Delays are death to any airline, and Virgin America has been facing a big one. Executives at the startup had hoped they’d already be celebrating their inaugural flight, but they’ve yet to receive final approval from the Department of Transportation—thanks to a concerted lobbying effort by a group of legacy carriers.
Virgin America submitted nearly 1,000 pages of corporate formation documents to the DoT last December, and within a week Continental, Delta, United and American filed motions to stay Virgin America’s application based largely on laws that prohibit a foreign investor from owning 50 percent or more of an airline or more than 25 percent of its voting rights.
“Virgin America’s application raised concerns about the ownership issue,” says Ashley R. Miller, a spokeswoman for Delta, “and we expressed our concerns to the DoT.” Virgin maintains that it’s in compliance with the rules.
“You can sense the fear of the incumbent airlines,” says Henry Harteveldt, vice president of travel research for Forrester. “They saw what happened when JetBlue entered the market, and they’re terrified of this company that will try to ‘out-JetBlue’ JetBlue.”
The challenge to Virgin’s application is not without precedent. The legacy carriers filed motions against the startup of Legend Airlines in the late 1990s. Legend ultimately got DoT approval, but not before spending much of its funding defending itself. It flew only a few months in 2000 before declaring bankruptcy. Harteveldt, however, does not think much of this tactic.
“If [the legacy carriers] took the money they’ve spent on legal costs associated with this and invested that into their product offerings—on-board TV, in-flight Internet, CRM—or if they’d taken the past 12 months and built up their customer relationships or their loyalty marketing programs, they’d be in much better shape to compete with Virgin,” he says.
Not everyone agrees with Harteveldt. “It’s a very competitive industry, and one more greased pig in the race doesn’t do the competition any good,” says Tim Sieber, vice president and general manager of aviation consultancy The Boyd Group. “If I were [a legacy carrier], I’d send a pack of lawyers out to trip up the competition too. It’s cheaper than trying to compete with them. Worst-case scenario, they’ve pushed Virgin America back four to five months.”
Every day an airline isn’t flying, it’s losing money but, in fact, this extra time on the ground could be beneficial for Virgin—at least for its IT. While Virgin is grounded (it now expects to take off in early 2007), other airlines, like Calgary-based WestJet, are going into production with the new Aires reservation system Virgin purchased.