Apple, Telemundo Team on Spanish-Language iTunes Offerings


Wed, November 01, 2006

CIO

Apple Computer, maker of the uber popular iPod digital media player, on Wednesday announced that it has teamed with Telemundo, a Spanish-language television station, to offer users of its iTunes Store television programming in Spanish, as well as bilingual shows from its mun2 youth network, according to a Nov. 1 press release on PRNewsWire.com.

Such popular Telemundo programming as Pasion de Gavilanes—a show about “love, revenge and all the passion that comes between”—starring actor Mario Cimarro, and mun2’s mun2: The Immigration Special—about an undocumented teenager from El Salvador and his efforts to secure a future for himself and others like him—is now available for $1.99 per download, according to the release.  iTunes plans to offer more content from Telemundo over the next few months.

“We’re thrilled to be iTunes’ first Hispanic property,” said Telemundo President Don Browne, in the release.  “We can offer our original content to our audience through innovation and hugely popular platforms such as iTunes, which is why we are pioneers in the Spanish-language television and digital-media industries.”

iTunes is currently the world’s most popular online destination to buy music, according to Apple, with some 3.5 million songs offered to users and 1.5 billion songs sold to date.

In related news, Apple yesterday announced that though it missed its originally-planned October ship date for its second-generation iPod shuffle, the smallest digital media player it offers, the tiny device will be available in stores on Nov. 3.

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