HP Labs Offers Server Cooling Advances

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Other technology companies are working on ways to keep data centers cool, said Jonathan Eunice, founder and principal adviser at Illuminata, an IT research firm.

Chipmakers like Intel and Advanced Micro Devices are developing processors that run cooler than they have in the past, Eunice said.

HP’s chief competitor, IBM, is trying to address thermal issues on a system level.

"IBM does have its services arm with the ability to send out heating experts to map the data center hot spots and advise about efficiencies," said Eunice. IBM also offers a product called Power Executive that measures and modulates power consumption on a wide basis.

-Robert Mullins, IDG News Service (San Francisco Bureau)

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