Most people find their next job opportunity via networking. That's even more so in the technology field. Branding is all about showcasing what separates you from the rest of the pack. This two-punch combination is an effective defense against reorgs, downsizings and outsourcings, but it's more than just adding connections on LinkedIn. It's about forging relationships.
"The good news is that as a developer, your skills are probably highly sought after. The bad news is that if you aren't out there actively networking, you may not even know what great opportunities are available to you. Often I find developers have the least developed LinkedIn profiles. They may be afraid of being called by recruiters, but they are also making themselves invisible to hiring managers who often do their own hunting on LinkedIn. At a minimum, any good developer should be attending meet-ups and expanding their circle. Most hires are made by referral or prior knowledge of someone's skills," says Cashman.
Treat offers this tip for developers looking to raise their visibility in their area of expertise: "When it comes to branding, nothing works better than a technical blog where you showcase things you have learned and projects you have been involved with. When potential employers go looking for experts on a topic or technology, this personal branding can help lead them to you."