Google continues push to sign up Europe's best startups as customers

Google has partnered with European business accelerator Startupbootcamp in a bid to get more of the continent's fastest growing tech companies using its cloud products.

The Silicon Valley internet giant is giving current and future startups in Startupbootcamp's nine sector-specific accelerators $100,000 (equivalent to £63,000) in credit for its Google Cloud Platform, allowing them to build, test and deploy applications on Google infrastructure. Startups will also receive workshops and mentoring from Google employees.

The announcement comes less than a week after Google announced that it is offering $10,000 of cloud credits to each of the 2,000+ startups that were exhibiting at the Web Summit conference in Dublin last week.

Google hopes that companies who use the free credit will eventually become paying customers.

Speaking at Web Summit last week, Urs Hlzle, Google's eighth employee, told Techworld: "Some of these companies will become our next big customers. So by helping them at the beginning we hope we'll be their partner when they're bigger as well. We hope that by making it easy to try our product people will find out that its great and they will stay around, as paying customers, of course."

The Mountain View-headquartered firm claimed there are a number of other motives for giving away credits for its cloud platform.

"At Google Cloud Platform, we are committed to helping build out the entire ecosystem," said Yoav Ben-Ari, had of business development, venture capital and startup ecosystem at Google. "Not only can we help out entrepreneurs who are just getting started - new ideas can also help improve the way a big organisation like Google operates.

"We have been fans, for a long time, of the work Startupbootcamp is doing to get new technology businesses off the ground around the world. We can't wait to start meeting with all of their accelerator companies and look forward to supporting their growth in the future."

Andy Shannon, head of operations for Startupbootcamp Global: "We are thrilled to welcome Google in supporting our more than 180 startups with their tremendous expertise. For our ambitious entrepreneurs, there is no finer company to learn from.

"All current and past startups from Startupbootcamp's nine worldwide accelerators will benefit immediately from this partnership. By the time we take on new cohorts later this year, we will have brought Google's support to more than 250 future tech giants."

The deal also places promising Startupbootcamp companies on the radar of Google's venture capital investors who are spending $100 million (£63 million) on European startups.

Startupbootcamp's three-month program provides sector-specific advice, mentorship, a range of contacts and funding opportunities to start-ups in areas including mobile, e-commerce, internet of things, fintech, transportation and more.

One company set to benefit from Google's partnership with Startupbootcamp is online insurance software vendor Insly.

"This deal is literally like being handed $100,000 of free cash," according to Insly founder Ando Kivilaid. "We estimate these Google Cloud Platform credits will support our cloud application hosting for up to a year. More important is the support we receive from Google staff here in London - they have been extraordinarily helpful."

Several other firms with large cloud platforms, such as Amazon, IBM Softlayer and Rackspace, are also offering startups free credit to use on their cloud platforms.

This story, "Google continues push to sign up Europe's best startups as customers" was originally published by Techworld.com.

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