December Issue

Analytics App Uncovers Untapped Sales Opportunities

A legal services company deploys a mobile sales analytics application to identify new sources of revenue.


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Wolters Kluwer Corporate Legal Services deployed a mobile sales analytics application to identify new sources of revenue. Here's how the company found untapped opportunities.

The Project: Deploy a mobile sales analytics application to identify untapped sources of revenue.

The Business Case: Wolters Kluwer Corporate Legal Services has been a leader in legal and compliance services since its founding. But rather than simply maintain that position, executives in the 175-year old company wanted to use data analytics to uncover untapped growth opportunities. "We wanted to create a data scientist mindset throughout the company," says Sandeep Sacheti, vice president of customer insights and operational excellence at Wolters Kluwer Corporate Legal Services. The company provides software and Web tools to support legal and financial professionals in their efforts in the areas of corporate compliance and transactions, due diligence, law department management and trademark management.

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