Enterprise Newsletter
 
NEWSLETTERS
 

CIO.com updates, insights and advice on technology, management and your career.

 
 
 
LEADERSHIP
 
CIO Executive Programs
The Leader in Face-to-Face Education for Senior Executives

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »

 
CIO Executive Council
A Peer-Advisory Service and Professional Association for CIOs

Turn Geeks into Leaders

June 17, 11:30 AM - 12:30 PM U.S./ET (GMT-4)

Larry Bonfante, CIO of the U.S. Tennis Association, will discuss the skills and approaches that your rising IT leaders must learn to be effective in an executive capacity.

How to Handle Your New CEO: Managing Turnover at the Top

June 18, 11:00 AM - 12:00 PM U.S./Eastern (GMT-4)

Turbulent times have increased turnover at the top. Find out what Council CIOs have done to "break in" new CEOs—build relationships, set expectations, educate on the role of IT.

Mid-Market CIO Panel: Tips and Techniques for Improving Vendor Relationships

July 15, 4:00 PM - 5:00 PM U.S./Eastern (GMT-4)

We'll highlight relationship priorities and best practices identified in a Council study, and we'll interact with a CIO panel on the approaches they've used to improve strategic vendor partnerships.

Executive Competencies Assessment Tool

Assess Your Business Leadership Skills with the Council's new benchmarking tool. Rate yourself in change leadership, strategy, customer focus and more.

More / Register »

Learn more about the CIO Executive Council »



 
 
RESOURCE CENTER
 
 
 
SUBSCRIBE TO CIO
 
Are you involved in setting the direction for your company's IT budget or strategy?

Apply today for a FREE subscription to CIO Magazine!

 
 

Targeting Customers in Second Life

Residents of the virtual world Second Life act a lot like they do in the real world—they shop, they gamble, ...

 

February 01, 2007CIO

Residents of the virtual world Second Life act a lot like they do in the real world—they shop, they gamble, they hang out at clubs, and they don’t like it when companies assault them with marketing efforts. If you’re trying to help your company or your customers market products or services in Second Life, where more than 84 million real-world dollars changed hands in 2006, beware: Old-world advertising wisdom won’t play. For starters, don’t expect to make a splash with onetime efforts.

"Marketers like to be in on the newest trend. Some of them missed the YouTube/MySpace wave, and Second Life is their opportunity to get in on something cool," says Marc Girolimetti, executive director of Green Grotto Studios. His interactive services agency helps companies design and create a brand presence in the new virtual medium. "The biggest mistake people make is thinking that because they are a well-known, global brand, people will flock to them," he says.

Users don’t want to be sold to, they want an experience, he says. "Think long-term," says Girolimetti. "Refresh your content daily." Also, if you’re a retailer, have a virtual staff interact with users who enter your virtual establishment. Taking part in the community is essential, he says.

Second Life, launched in June 2003 and recently surpassing 2 million registered users, also gives companies a place to try new ideas and prototype products with online residents. Companies can track how people interact with their products. If you visit the Second Life Dell store, you can build your own computer—and Dell can track what’s popular in its in-world factory.

The best way for a company to interact with residents? Give an event they will remember, says Girolimetti: He recently promoted a Warner Home Video DVD release with an in-world party that included DJ performances and a media room that streamed movie clips, in addition to traditional banner promotions.

© 2008 CXO Media Inc.
 
 
Loading...
 
WHITE PAPERS

Investing in Business Analytics Technology

Find the answers to your questions about business anyalytics initiatives.
 

Document-Sharing Solutions

Examine the benefits and challenges that IT executives are facing and how they plan to control the changes.
 

How Can Your Organization Weather This Economic Storm?

IT executives are under intense pressure to cut costs, and that pressure is significantly increased by the current grim economic outlook.
 

Deliver Higher-Performing Technology Services with ITIL

Enable the business and your IT organization to cope with the effects of economic stress.
 

Making Data Center Infrastructures More Adaptive

Learn how administrators can tackle problems in ways that were previously impossible.
 

Server Management Tools Automate Capabilities and Improve Efficiency

In this white paper, Info-Tech covers the key considerations of server management tools to take the pain out of day-to-day provisioning, patching and operational support.
 

WEBCASTS

Webcast with Dan Vesset: Investing in Business Analytics Technology

What exactly is business analytics and why should you care? Dan Vesset of IDC and Gaurav Verma of SAS answer this a...
 

Enterprise Cloud Computing: Ready for Primetime?

The progression toward enterprise cloud computing is happening today, as industry leaders deploy technologies that ...
 

Preparing Your Business Services for the Future

Would you trust your network monitoring tools enough to know when something is truly halting a business service? Wh...
 

Enterprise System Management Challenges in Big Organizations with Eli Almog

In this Podcast with Eli Almog, Corporate Architect in BMC's CTO Office, discusses how IT managers can know when it...
 

A Down-to-Earth look at Cloud Computing

Is cloud computing going to take over the data center as we know it? Join us as we talk about cloud computing with...
 

BSM in the Field, Practical Insights from Peter Armaly

Have you thought about BSM, but haven't quite gotten the buy-in you need? Get down and dirty with BSM installations...
 

Resource Alerts

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

 
FEATURED SPONSORS
 
 
 
SPONSORED LINKS
 

"Enterprise-Proven" is the Prerequisite for Enterprise SaaS Portal Solutions

Revolutionizing Enterprise Application Deployment

Learn how to managing client systems in the enterprise.

Cloud Computing: Read about VMware's compelling vision & set of products

Top-line Performance that's Bottom-line Efficient

How Open Source is Changing the Face of Enterprise Software

BPM Survey Results: The Real-World Analysis

Ready to Act: 3 Recommendations for Agile Processes

Oracle WebLogic Server Technical Demo

Data Grids and Service-Oriented Architecture

Achieving the Impossible: Unlimited Application Scalability

A Middleware Foundation for Application Grid

Next Generation Enterprise Applications

A Truly Global HCM System

Learn how to provide complete Business Service Management.

Increase ROI of Your Application Portfolio

Financial Institutions Need Rich Internet Applicatons

Forrester: Implementing Rich Internet Applications

Introducing the new HP ProLiant G6 server family

Accenture: Outsourcing for Competitive Advantage. More...

Better spam protection with Postini for just $1/user/mo

Introducing the new HP ProLiant G6 server family

infoBOOM! - The Mid-Sized Company CIO's Exclusive Community

Accenture IT Consulting: Logical meets technological. More . . .

The Fraudster Economy Model: Operating a Business in the Underground

Seven Ways ITIL Can Help You in an Economic Downturn

Maximizing the Business Value of the PC Infrastructure

Using Open Source to Deploy Web Applications

How Interactive Viewer Reduces the Effort to Meet Visualization Requirements

White Paper: 8 Key Ingredients to Building an Internal Cloud

Software Executives: Take Control of Your Organization's Code Quality

BPM ROI calculator

Oracle's Application Grid Technical Demo

Next-Generation Application Servers and Infrastructure

Application Infrastructure at Enterprise Organizations

Achieving Business Agility with Application Grid

Craft a Strategy to Lower Your Total Cost of Ownership

A Natural User Interface for Enterprise Applications

On-Demand HR for a Global Organization

Four steps to populate your CMDB.

Delivering Secure and Reliable Data through Spreadsheet Automation

Open Source BI: Inexpensive Solutions for Developers

Gartner Shares Predictions for 2009

Accenture IT Consulting: Enabling high performance. More...

Top Five CIO Challenges

Insight makes it easy to spend your Microsoft subsidy check.

Five minute business analytics assessment. Immediate results.

Dangerous Collaboration Practices: 5 Ways IT Can Minimize Risk

Accenture: Outsourcing for uncertain times. Click to learn more.

The Case for Investing in Business Analytics Technology. Read white paper.