Super Bowl XLIX’s Techiest Commercials

T-Mobile, BMW, Coke and Bud Light get geeky.

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Techie commercials

If you’re going to pay $4.5 million for a 30-second spot during Super Bowl XLIX you better come up with something good. Here’s what the rich and desperate have come up with for this year’s game between the New England Patriots and Seattle Seahawks in Arizona.

BMW: What is Internet Anyway?

The Today show’s Katie Couric and Bryant Gumbel puzzle over the Internet and that funky @ sign back in 1994, and now are similarly curious about BMW’s techie i3 sports car.

T-Mobile: Kim Kardashian Becomes Last Person to Poke Fun at Her

The mysteriously famous one issues heartfelt plea to Please Help Save the Data – so you can keep up with her outfit changes and adventures via T-Mobile’s Stash plan.


Coke: Make Internet Happier

This ad teaser looks like it was pulled straight from the pages of a Network World reader’s IT shop.


Credit: Retired Football Players Get New Life

Terrell Owens, Emmitt Smith, Brett Favre and other ex-NFL players find there is life after pro football – and it all starts with building a web site.


Buffalo Wild Wings: Pulling a Super Bowl Ad End-Around

The restaurant isn’t technically a Super Bowl advertiser but has launched a hashtag scheme to encourage Super Bowl watchers to post tweets that Buffalo Wild Wings will then use in social videos.

Microsoft: Wait and See

Microsoft won’t reveal its 60-second 2015 Super Bowl ad until the day of the big game, but here is the company’s 2014 commercial.