May Issue

How CIOs can wring value from customer advisory boards

A vendor's customer advisory council can be a great venue for CIOs to provide feedback about IT products and services -- but only if you get the chance to speak.

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After 45 minutes of sitting in a vendor's customer advisory board meeting, listening to the CEO deliver his standard strategy and road map presentation uninterrupted, the CIO of a major retailer had heard enough.

"I have already seen this presentation; it's on the investor relations section of your website," the CIO interjected to the somewhat stunned CEO. "You spent a lot of effort and money to get me and my colleagues all here. What advice are you looking for from us?"

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