In this video from DEMO Traction in San Francisco on April 22, 2015, Peter Levine, general partner at venture capital firm Andreessen Horowitz, predicts how the latest advancements in tech will impact enterprises. (To watch the video, register or log in below.)
From the video:
Analytics is a really interesting area. We’re only in the very early stages of what’s happening. Analytics version 1.0 was descriptive analytics, where we described what happened in the past. A lot of what we do in analytics revolves around, “We have all this data, tell me what happened in the past.” Now we’re moving into this predictive world where we say, “Here’s what happened in the past, now tell me a little about what’s going to happen in the future.”
Eventually we’ll move to this idea of having real foresight where machine learning and artificial intelligence provide prescriptive analytics so I can, in some ways, predict the future based on events. We’re seeing a lot of innovation occurring in universities around machine learning and artificial intelligence, which will be the future of analytics.
I also believe that analytics will become a property of every application. Right now it’s its own vertical, but in the future, I think every application will have prescriptive analytics built into it to the point where analytics is application-aware. That’s something we’re thinking about for future investments and maybe where the industry is going.
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