Red Hat, Samsung poised to take on Apple, IBM in enterprise mobile apps

Red Hat announces its Mobile Application Platform and a partnership with Android king, Samsung, to bring Open Source mobile apps to enterprise customers.

boxing
Credit: Todd Anderson/Flickr

When Red Hat announced a shift from server-client to cloud-mobile, it meant business and not just buzzwords. The company acquired FeedHenry, a cloud based mobile platform, and gradually started building its mobile stack along with cloud.

At the Red Hat Summit in Boston this week, the company announced its Mobile Application Platform, which incorporates technology from FeedHenry with JBoss Middleware and OpenShift PaaS portfolio.

And Red Hat is not stopping at developing mobile solutions and waiting for someone to pick them, it is partnering with Android king Samsung to create mobile apps for the enterprise market.

The deal can be seen as an answer to the Apple-IBM deal for enterprise customers, where Apple is offering their devices and IBM their enterprise solutions. While Samsung is a direct competitor of Apple, Red Hat also offers a wide range of solutions competing with those offered by IBM.

Here's a quick look at what Red Hat and Samsung are planning to offer:

Business applications: A series of enterprise-ready, industry-specific mobile applications that will run on the Red Hat Mobile Application Platform and address key workforce management and business tasks, such as business intelligence, field and customer service, inventory management and sales catalog, pricing, ordering, and invoicing. The applications will be designed so that they can optionally be customized and tailored to fit the needs of an organization’s unique needs. The mobile applications will run on Android and other operating environments via the Red Hat Mobile Application Platform, and will be configurable to integrate into common enterprise back-end systems.

A developer ecosystem: Tools and resources to build and nurture a new ecosystem of enterprise partners and developers to promote rapid innovation and availability of solutions that meet both current and emerging needs in mobility.

Support services: Integrated support for customers and partners, Enterprise Mobility Management (EMM), and global delivery and support services for the Red Hat Mobile Application Platform.

Business collaboration: Red Hat and Samsung Business Services plan to actively engage in joint go-to-market activities for the solutions developed through the alliance.

It's open

Red Hat is known for the 'pure' Open Source business model and they plan to set-up "an open source upstream project that will carry the FeedHenry name and focus on the development of cutting-edge open source mobile technologies, which will include FeedHenry mobile application platform technology, open sourced by Red Hat.”

The future is mobile

According to a recent IDC report, by 2017, 87% of the worldwide smart connected device market will be tablets and smartphone. They also predicted that by the end of 2015, “the smart connected device market will accelerate past 2B units, attaining a market value of $735.1B.”

According to another IDC report, Samsung retained its #1 leadership in the worldwide smartphone market with a 24.6% share in 1Q15, 6.3% above Apple.  Looking at these predictions and penetration of mobile devices Red Hat seems to have made right moves at the right time.

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