Get a Clue: Avoiding the E-Business Hype

By Gary Beach

PAGE 2

Do you communicate with customers in a never ending babble of one-way corporate-speak? Jargon that drowns out any opportunity to ascertain customer needs, wants and even new ideas for product or service improvements?

Reading The Cluetrain Manifesto may change the way you do business. Or it may lead to an understanding of how newly empowered networked customers want to—and will—do business. Driving it on their terms and not yours. With you. Or not with you.

At the very least, if the book inspires you to review the "contact us" portion of your website to include the name of at least one human being, this is a step in the right direction.

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