Optimizing Media Delivery in the Cloud

digital video room

Video delivery is now an essential service offering - And a rather challenging proposition


For cloud, media, and communications service providers, video delivery is now an essential service offering—and a rather challenging proposition.

In a world with a proliferation of viewing devices—from TVs to laptops to smart phones—video delivery becomes much more complex. To successfully deliver high-quality content to end users, service providers must find ways to quickly and efficiently transcode video from one compressed format to another. To add another wrinkle, many service providers now want to move transcoding to the cloud, to capitalize on cloud economics.       

That’s the idea behind innovative Intel technology-based solutions showcased at the recent Streaming Media East conference in New York. Event participants had the opportunity to gain a close-up look at the advantages of deploying virtualized transcoding workflows in private or public clouds, with the processing work handled by Intel® architecture.

I had the good fortune to join iStreamPlanet for a presentation that explained how cloud workflows can be used to ingest, transcode, protect, package, stream, and analyze media on-demand or live to multiscreen devices. We showed how these cloud-based services can help communications providers and large media companies simplify equipment design and reduce development costs, while gaining the easy scalability of a cloud-based solution.

iStreamPlanet offers cloud-based video-workflow products and services for live event and linear streaming channels. With its Aventus cloud- and software-based live video streaming solution, the company is breaking new ground in the business of live streaming. Organizations that are capitalizing on iStreamPlanet technology include companies like NBC Sports Group as well as other premium content owners, aggregators, and distributors.

In the Intel booth Vantrix showcased a software-defined solution that enables service providers to spread the work of video transcoding across many systems to make everything go a lot faster. With the company’s solution, transcoding workloads that might otherwise take up to an hour to run can potentially be run in just seconds.

While they meet different needs, solutions from iStreamPlanet and Vantrix share a common foundation: the Intel® Xeon® processor E3-1200 product family with integrated graphics processing capabilities. By making graphics a core part of the processor, Intel is able to deliver a dense, cost-effective solution that is ideal for video transcoding, cloud-based or otherwise.

The Intel Xeon processor E3-1200 product family supports Intel® Quick Sync Video technology. This groundbreaking technology enables hardware-accelerated transcoding to deliver better performance than transcoding on the CPU—all without sacrificing quality.

Want to make this story even better? To get a transcoding solution up and running quickly, organizations can use the Intel® Media Server Studio, which provides development tools and libraries for developing, debugging, and deploying media solutions on Intel-based servers.

With offerings like Intel Media Server Studio and Intel Quick Sync Video Technology, Intel is enabling a broad ecosystem that is developing innovative solutions that deliver video faster, while capitalizing on the cost advantages of cloud economics.

For a closer look at the Intel Xeon processor E3-1200 product family with integrated graphics, visit www.intel.com/XeonE3.

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