CIO Enterprise Newsletter
 
NEWSLETTERS
 

CIO.com updates, insights and advice on technology, management and your career.

 CIO BlackBerry News and Tips
 CIO Research and Analysis
 CIO Microsoft
 CIO Insider
 
 
 
LEADERSHIP
 
CIO Executive Programs
The Leader in Face-to-Face Education for Senior Executives

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »

 
CIO Executive Council
A Peer-Advisory Service and Professional Association for CIOs

Webcast: In the Google Apps Cloud: How to Achieve Your Business Objectives

Dec 3rd, '09, 1 - 2 pm US/Eastern (GMT-5)

Join Council member Brent Hoag, Director, Global IT, at JohnsonDiversey, as he discusses the adoption of Google Apps which has helped meet four corporate goals; sustainability, simplification, increased employee productivity and global collaboration.

Webcast: Collaboration Initiatives: Benchmarks & Best Practices

Dec 15th, '09, 4 - 5 pm US/Eastern (GMT-5)

Join Council members Ruth Thorpe, VP & CIO at the U.S. Pharmaceutical Operations of Sanofi-Aventis, and Gary Kuyper, CIO at Bethany Christian Services, as they speak about their collaboration initiatives and experiences in how and why they chose the social networking and collaboration tools they are using and their business goals for collaboration, and facing culture change challenges.

Data Overview: Collaboration Initiatives Field Guide: Benchmarks & Best Practices

This appendix to the Council Field Guide provides an analysis which discusses benchmarks for collaboration IT implementation costs, adoption rates and payoffs. The overview identifies top IT and business goals and satisfaction rates for collaboration initiatives as well as best practices and lessons learned for implementing collaboration IT.

More / Register »

Learn more about the CIO Executive Council »



 
 
RESOURCE CENTER
 
 
 

Ben Crenshaw: Technology's Impact on Golf

Golf is an old game, more than 500 years old, in fact. During that time, it’s seen a lot of ...

 

September 22, 2003CIO

Golf is an old game, more than 500 years old, in fact. During that time, it’s seen a lot of changes in the balls we use and the implements we hit them with. Not all that long ago, golf was played with hickory shaft clubs and a stitched leather ball tightly packed with goose feathers, known as the featherie. Prior to, say, 20 or 30 years ago, the most important technological changes in the game were the introduction of the metal shaft and the rubber core ball. But now, thanks to technological advances in materials and design, players can arm themselves with balls and clubs that are changing the game fundamentally—in ways that are not necessarily good.

Consider the question of whether golfers on the tour today are better than golfers of the past. The numbers—like John Daly’s distances off the tee or Tiger Woods’ amazing string of course records—might lead one to believe that they are. But in my opinion, the individuals who set records in the past—the Sam Sneads, Ben Hogans, Byron Nelsons—would, given their mental disciplines, skills and temperaments, get them around the course even better than today’s golfers. I’m sure of it.

There are a lot of people, myself included, who believe it’s time to call a halt to the technological advances in the game. As a matter of fact, we may have already gone too far. Consider the modern golf ball. Today, it’s not all that unusual for players to carry the ball 300 yards off the tee, an amazing distance compared with just eight years ago, when the average drive on the tour was 266 yards. This is not due to the greater strength or skill of today’s players. It’s simply due to advances in the technology: the improved dimple patterns on balls (which make them more aerodynamic in flight) and the trampoline effect of titanium clubs. Twenty years ago, Jack Nicklaus was warning us about the trend of increasing golf ball carry, and we thought he was crazy. But he was right, and now the distance the ball is traveling is having a profound and negative effect on course architecture and the very nature of the game.

The 1920s was the era of classic golf course design. Those courses are the standard bearers for golf, with their combinations of natural surroundings, dimension, scope, variety of hole and all of the other things that add up to fine architecture. But the old classic courses such as Pine Valley, Merion, Winged Foot, Cypress Point and Pebble Beach are in trouble now. Some of them are being lengthened, rebunkered and widened in spots to accommodate tee shots that are landing in places no shots have ever landed before. In the process, they’re losing their character and charm. Those that aren’t being changed run the risk of losing their importance as competitive venues. Augusta National, the home of the Masters, today bears little resemblance to what it was just a few years ago, having undergone major renovations in 2000—resiting tees, lengthening holes, adding rough—just to stay ahead of the technology.

 
 
Loading...
 
WHITE PAPERS

Make Your Business More Productive

Improved collaboration. More efficient processes. Lower costs.
 

Exchange 2007 Risks and Mitigation Strategies

This whitepaper will review the strengths of Exchange 2007 and areas where CIOs should consider third party solutions.
 

Solving On-premise Email Challenges

This white paper presents ten on-premise challenges and their on-demand services solutions.
 

Adobe for Business Process Automation

Companies must be able to react to customer demands, competitive threats, and compliance requirements.
 

Increase Customer Satisfaction and Lower TCO

With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations can easily deploy intuitive user experiences.
 

Upgrading to VMware vSphere with vWire

Learn how vWire can help ensure the success of your upgrade from ESX 3.x to vSphere.
 

WEBCASTS

Extending Client Refresh - 11 Steps to Maximize Savings

11 Steps to Maximize Savings
 

CIOs Weigh In On Virtualization

Date: November 19, 2009 Time: 2:00 PM EST

Jim Malone, Editorial Director of CXO Media's C...
 

Beyond Installing ITPM Software: How a global company reduced risk and successfully implemented ITPM

Hear directly from one of your peers who has reduced risk and successfully implemented ITPM in this Live Webcast. ...
 

IT Consolidation Made Easy

The Primary IT Initiative for Reducing Costs
 

Taking a Seat at the Executive Table: The Reality of Virtualization

This year, for the first time, the number of virtual machines is on track to exceed the number of physical machines...
 

Who Are the Data Center Leaders?

Today's data center is still very much a heterogeneous environment. Gabriel Consulting recently surveyed over 250 d...
 

Resource Alerts

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

 
FEATURED SPONSORS
 
 
 
SPONSORED LINKS
 

Learn How Web Site Performance Impacts Shopper Behavior

Return on Information: Google Enterprise Search pays you back

ROI of Application Delivery Controllers

Making Consumer Two-Factor Authentication Simple and Cost-Effective

Webcast: Unleashing the Power of Customer Data

Build a Foundation for Unified Communications

Removing the Barriers to IT Governance: How On-Demand Software Changes the Game

Should Your Email Live In The Cloud? A Comparative Cost Analysis

Learn about the growing threat of insider data theft.

Adobe® LiveCycle® solutions for business process automation

10 Ways Excel Drives More Value from Your SAP Investment

The Key to Proving and Improving the Value of IT to the Company

Unleash the Power of Java with Oracle JRockit Real Time

Taking the Service Desk to the Next Level

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

See how AT&T can help protect your network.

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

The rules of infrastructure management just changed.

A Clear View Toward Virtualization

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

Gartner Magic Quadrant, Application Delivery Controllers 2009

Authentication as a Service by Forrester Research

Disciplined Autonomy: Resolving the Tension Between Flexibility and Control

Enterprise Capture: Your Onramp to Business Process Automation

Cloud Computing--What is its Potential Value for Your Company?

Seven Design Requirements for Web 2.0 Threat Protection

How Consumerization of IT Will Make Your Business More Productive

How does a software company save big with Green IT?

Translate business strategy into IT strategy and obtain maximum benefits.

eBook: How Can You Make Your People Productive Anywhere?

Mind the Talent Gap: Global Survey on IT and HR trends and challenges

"Enterprise-Proven" is the Prerequisite for Enterprise SaaS Portal Solutions

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

Increase UPS efficiency without sacrificing protection.

eZine: A Roadmap to Reducing IT Complexity

Reduce risk, gain agility. See how Progress can help your business.

Virtualization Technology as a Business Solution

eZine: A Roadmap to Reducing IT Complexity