4. We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy – Billee Howard
Every business leader in the world was touched by the economic crisis of 2008. That formed a collective consciousness around what caused the collapse. Many of those lessons are well-known, and many of them are documented in this book about strategic collaboration. Marketing strategist Billee Howard uses example of how companies have learned from the meltdown and from failure, from Google to Whole Foods, as a lesson for everyone.
Length: 208 pages
Publisher: Perigee Books