Microsoft's Graph wants to turn user data into business intelligence it can sell

In Microsoft's future, if you're chatting about pizza on Skype, Domino's could pitch you a deal--with your permission.

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How does data become information? Through context. And that’s what Microsoft’s new Microsoft Graph aims to do: Collect data points about you, then turh around and sell it to apps and services--with your permission, of course. 

In March 2014, Microsoft announced what it called the “Office Graph,” which aggregated data points like your calendar, business relationships, company hierarchy and other factors to paint a more complete picture of your life. Microsoft took a slice of that data and created Delve, one of the apps within Office 2016.

Now, Microsoft has broader ambitions. What it would like to do is to take your user  information and use it in much the same way that Google reads your email to understand when your flight is going to leave, or Microsoft’s Cortana tracks packages. What Google doesn’t have access to, though, is all that information you’ve tucked away into Office: not just email, but documents, OneNote notes, and the like.

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