Finally, don't overthink it. Human resources, hiring managers and recruiters aren't infallible, and many times an interview's success -- whether in person or via video -- can hinge on completely subjective experiences, regardless of how solid your resume is or how polished your video cover letter is, Brown says.
"Remember, in any interview, video or otherwise, you are dealing with human beings. They're going to have existing biases based on their experiences with similar people. If they had a bad experience with Fred, and you look or act like Fred, that may not work out for you. If you happen to be like Julie, and they had a great experience with Julie, then that's great. And sometimes, there's nothing you can do about that," Brown says.