Mastering Collaborative E-Business
Once executives recognize collaborative e-marketplaces as strategic business weapons, they can embrace the ultimate form of competition enabled by the Internet. The new competition is no longer company versus company, it’s value chain versus value chain. Collaboration makes it possible to create customer-driven value chains by harmonizing demand-and-supply channels. Companies can radically reduce the cost of doing business, speed time-to-market, achieve flexibility and tap dynamic markets by making decisions based on who can deliver the required products or services at the right price, quality and place.
Winning e-marketplace strategies center on collaboration and go well beyond the catalog-transact model to optimize value chains and the profits of all participants. In the coming wars of value chain versus value chain, the Internet-empowered customer will wield unprecedented clout in an increasing number of transparent markets. Executives must act now to prepare their corporations for this radical new business model. Mastering collaborative e-marketplaces is not an option, it’s an imperative?from your customers.
