B2B Exchanges and Antitrust Risks

5. Are B2B participants paying enough attention to these issues?

With the proliferation of B2B exchanges (approximately 1,300 in the United States and thousands more in development), the reality is that some are ignoring these important questions. Moreover, we’re at the beginning of a new frontier of antitrust law, where rules are in flux and potential challenges are abundant. It’s critical for exchanges to pay careful attention to their antitrust risks from the business-planning phase onward. Your B2B venture will more likely survive antitrust investigation and possible litigation if you face your antitrust risks head-on, aggressively identifying and addressing problem areas before others do.

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