Fitness wearables: Who's tracking who?

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They are a hot product, since they can tell you so much about your health. The problem is fitness wearables can tell the same things to a lot of other people, from marketers to identity thieves

Fitness wearables are apparently in superb shape when it comes to collecting your health data: Heart rate, sleep patterns, steps taken per day, calories burned, weight gain or loss, mile splits, stress levels, location – even sexual activity or how you’re doing in your effort to quit smoking.

But they are in lousy shape when it comes to protecting that data and keeping it private.

And given the number of them in use – there were more than 13 million sold in the U.S. just in the last two years according to Statistica – there are more vocal warnings from Internet of Things (IoT) experts and privacy advocates that users need to be aware of how vulnerable their health data are, and how it could be used for identity theft, discrimination and more.

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