"Green IT": Why Environmental Sustainability and Profits Go Hand in Hand

By Meg Mitchell Moore

PAGE 3

But the bottom line is still the bottom line. "We have to make money to stay in business, and we have to be successful in conventional business terms in order to influence other businesses," says Patagonia’s Zilligen. "We’re a successful, profitable business trying to figure out how to be successful under a broader definition of success." That’s innovation for two good causes: your own and the planet’s.

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