Microsoft, Google make their pitches to unseat Amazon in the cloud

Cloud wars are as hot as ever

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The past two weeks have been a bonanza of cloud conferences and they provide useful insight into the ongoing IaaS cloud wars between Amazon Web Services, Microsoft Azure and Google Cloud Platform.

Google makes its case in the cloud

Last week Google attempted to attract developers to its cloud with the inaugural GCP NEXT Conference in San Francisco.

Google trotted out all its top executives, including newly minted cloud chief Diane Greene and parent company Alphabet’s Executive Chairman Eric Schmidt. Executives talked about cutting-edge new technology available from Google’s cloud, like voice-recognition machine learning APIs and a new cloud management tool named StackDriver. The company announced a big expansion of its cloud from four to 16 regions by the end of next year all around the world. Google was clearly making its case that it’s an enterprise cloud company.

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