Barnesandnoble.com Takes On Amazon in the E-Commerce Space
By Susannah Patton
"Barnesandnoble.com showed a lot of courage and has learned a tremendous amount," Biro of Digitas says. "Amazon created the online phenomenon. But brick-and-mortar companies that stuck with e-commerce are now going to be the ones left standing."
Stephen Riggio is resolutely upbeat about the future of online retail despite the pall that hangs over the e-commerce sector. "The current downturn and lack of favor of e-commerce shouldn’t prevent companies from developing e-commerce channels," he says. "We have demonstrated that a brick-and-mortar retailer can add a sizable new channel of business into their operation. If anything, it’s a lot easier to do it today than when we did it."
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