Partnerships Between Online Companies and Brick-and-Mortar Companies Can Benefit Both
By Simone Kaplan
Choosing a partner based on set criteria can be difficult, Brandeis’s Gomes-Casseres says. The key is to find a partner with capabilities that match your needs and the incentive to contribute those capabilities to the union. Having more than one partnership is fine, but too many can spread a company thin and create competing interests that can distract from the business plan, he says. "Polygamy is OK, but promiscuity is not," he says. "It’s hard enough to run one alliance well, but it gets exponentially harder as you add more partnerships to the equation."
Articles
Get the latest on network infrastructure tools and technologies.
