Companies Use Online Games as Marketing Tool
"What we’re always looking for are new and unique ways to connect with our consumers and expand the Focus brand," Fesmire says. "It’s kind of a cutting-edge area. It’s certainly where our target consumers are. You bring all of those things together and it makes sense."
Game (not) Over
The numbers suggest that like the Internet, games are here to stay, not only as an entertainment medium but as a medium for advertising, branding, learning and teaching.
Game developers such as Keith Ferrazzi, the president and CEO of Los Angeles-based game developer YaYa, which has helped design games for GM, IBM, Pepsi and others, are wide-eyed about a future where online games will become more intense and rival or even exceed those played on PCs and game consoles.
"It’s an area that’s found its sweet spot on the Net. Games are used more and more for education, marketing and pure entertainment value," Ferrazzi says. "I believe we are just seeing the tip of the iceberg."
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