Cloudwashing: What it is and How to avoid it

business team meeting discussion working concept cloud table hands

Cloudwashing is a term that defines the practice of taking legacy software and running it on a cloud instance, while calling it 'true cloud.' However, true cloud is multitenant software developed exclusively for and in the cloud, which provides version-less software and is a pure SaaS offering. There is no on-premise equivalent, and all customers are always current. True cloud-based applications do not require specific hardware; they scale to the needs of the business, not the other way around.

How can you identify cloudwashing?

When evaluating cloud ERP vendors, there are several signs that point to a cloudwashing vendor. Endless lists of server prerequisites, extensive use of remote application software to replicate what a true cloud platform already does, and complex configuration requirements for enabling networked applications are some of the most obvious signs. Some vendors use these strategies to capitalize on the confusion manufacturers may have regarding cloud-based applications and platforms.

How can you avoid this trap?

In order to avoid the trap of a cloudwashing ERP vendor, you need to know the signs. Here are a few ways to determine if an ERP vendor is cloudwashing:

  • Their customers are all running different, highly customized applications.
  • You are required to purchase a special cloud server or appliance to run what they say is their version of the cloud.
  • Multitenancy is not part of the discussion.
  • Data center audits are not well planned with programs and processes in place.
  • Application updates take up to two years or more to occur.
  • Complex pricing structure.
  • They refer to hosted applications as cloud based, saying that the applications just need to run in a browser.
  • Their system takes more than just a few seconds to add users, groups or entire divisions.
  • No unified security among all applications and platforms is a sure sign of cloudwashing.
  • Inconsistent and/or non-existent user interfaces across different devices are not indicative of a true cloud solution.

Want to learn more about cloudwashing and how to avoid it? Access “Ten Ways to Catch ERP Software Companies Faking It with Cloudwashing.”

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