Conferencing Technologies to Drives Down Costs
By Ben Worthen
Using the right technology for the task at hand helps as well. In general, follow the progression from voice to data to video. If you want to discuss a document, e-mail it ahead of time and then talk on the phone. If you want to edit a document, try a data conference. And if you want to negotiate over it, use video.
While a monthly bill or license fee will let you know how much you spend on communications tools, it’s hard to measure the value of using the tools. Of course, until (and if) business travel returns to its previous levels, the greatest benefit could just be the ability to communicate at all.
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