Land O'Lakes maps out farming's future with Google cloud

Co-op helps farmers visualize their data and use tech tools

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Farmers looking for ways to increase their crop output are using more technology and relying a little less on intuition.

Farmers associated with Land O'Lakes, a dairy-focused, agricultural cooperative in Minnesota, are using online tools and apps to visualize their fields and to analyze the data in such areas as water management, seed placement and crop diseases.

To do that, Land O'Lakes, known for producing the top butter brand in the U.S., has turned to Google's public cloud. The company is involved in a $3.5 million project with Google and expects to see a payback on it in two to three years.

Why Google's cloud, when Land O'Lakes was already working with Amazon Web Services (AWS) and Microsoft's Azure clouds for other projects?

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