Understanding Customer Potential

By Mohanbir Sawhney

PAGE 3

At a time when new customers are scarce and the economy is in a tailspin, it is more urgent than ever for a company to retain existing customers and do more business with them. Companies that are blind to the opportunities within their customer base will lose out to those that can see the whole elephant, and ride it to success.


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Applications MarketSpace
Practical Approaches for Securing Web Applications
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application software development lifecycle. Learn more »
Smart techniques for application security: whitebox + blackbox security testing.
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Since so many Web sites contain vulnerabilities, hackers can leverage a relatively simple exploit to gain access to a wealth of sensitive information, such as credit card data, social security numbers and health records. It's more important than ever to examine your Web application security, assess your vulnerability and take action to protect your business. Learn more »
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Oracle Accelerate
Ovum has been following Oracle's Accelerate program over the last couple of years because they thought it is a smart strategy for penetrating the upper mid-market. Learn more »
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